Deputy President William Ruto has decided to try his luck in the media business.
This is after buying Xtra Publishing Ltd, a media company that used to publish XNews evening newspaper that was circulated in Nairobi in the evening.
The Newspaper collapsed but Ruto is set to revive the publication and make it a National Newspaper.
He is also set to launch X-News TV station and Radio ahead of 2022.
Ruto’s decision to buy his own media company is seen as a strategy to boost his Presidential ambitions in 2022.
Piloting of the project is set to start in 7 counties that include Nakuru, Mombasa, Nyeri, Kisumu, Kajiado and Uasin Gishu from June 29 to July 2, 2018 and the newspaper will hit the streets countrywide from July 7, 2018.
Ruto has already bought a building at Crescent Road near State House where his new media station will be based.
The new media company is planning to raid top newsrooms and poach popular journalists by giving them huge salaries.
Former Citizen TV journalist Shisia Wasilwa, is set to head the TV project.
The company also plans to launch a series of radio stations.
Cars that will be used to distribute the newspapers across the country have already being bought and they are being branded by a local motor dealer.
Via The Kenyan DAILY POST
